Akute, Lagos — Brand Experience Agency
WE PUT BRANDS IN THE HANDS OF NIGERIA.
Field marketing, activations and roadshows that turn open markets, campuses, mosques and festival grounds into brand territory — built for MTN, Dangote, Nivea, Pepsi, Airtel and more.
30%+Target share hit in week one, Dangote
20Campuses toured in a single Nivea run
20k+Consumers converted, Tribact & Ketineal
Who we are
The agency
Ideas-led, ground-up.
MARKETSPUR is a strategic branding and marketing communications agency built for emerging markets — turning business challenges into a constant stream of fresh ideas that drive response and get clients the results they need.
Vision
Most referred, most revered.
To be the most referred and revered marketing agency and events company in Nigeria — the name clients bring up first.
Mission
A strategic partner, not a vendor.
To be a strategic partner to our clients by delivering efficient, effective marketing activities and events management, campaign after campaign.
What we run
Our business areas
Three ways we get a brand into a customer's hands — from the doorstep to the open market to the main stage.
01 / DIRECT
Direct Marketing
- Field Marketing
- Door 2 Door
- Telemarketing
- Database Marketing
02 / PROMOTIONAL
Promotional
- Sales Promos
- Merchandising
- Personal Selling
- Point of Sales
- Product Sampling
03 / EXPERIENTIAL
Experiential
- Events
- Content
- Experience
- Roadshows
Field notes
Campaigns, off the brochure page
A working wall of activations pulled straight from the field — tents, campus tours, market stalls and stage builds across Nigeria.
30%of target share won in week one — Dangote Seasoning Cubes, Ramadan mosque sampling
45%market share among target audience — Nivea Roll-On campus storm
10,000free tubs sampled to end users — Tribact & Ketineal Cream
10campuses lit up nationwide — Tecno Spark "Time To Light Up"
Brands we've activated for
Trusted on the
ground since 2000.
From telcos and FMCG giants to fast-moving consumer brands, these are the names we've taken into open markets, retail, campuses and camps across Nigeria — MTN, Airtel, Dangote, Nivea, Pepsi, Tecno, Nestlé, Unilever, Honeywell, Sun King, Beesline, Gandour, Mamuda and Chadco.
Delivery partner: Zorch Concepts Limited
All marks are the property of their respective owners.
Why partner with us
We're not driven by the "profit at all cost" syndrome. We're driven by one idea:
"First and most importantly, if we do great and distinguishing work, fame and fortune will follow."— MARKETSpur Int'l
Olabisi Lawson
Chief Executive Officer
Meet the CEO
Led from the field, not the boardroom.
Olabisi Lawson has spent over 12 years building brands from the ground up — running field marketing, activation and sales campaigns across every geopolitical zone of Nigeria. His background spans FMCG, pharmaceuticals and fragrance, with a track record that blends strategic brand management with hands-on campaign execution, sales leadership and negotiation.
12+ Years in Field Marketing
Brand & Activation Management
Sales Leadership
Nationwide Campaign Execution
Questions, answered
Working with MARKETSpur
The things brand teams ask us before a first campaign.
What does MARKETSpur Int'l do?
We are a brand experience agency working across three areas: direct marketing (field marketing, door-to-door, telemarketing, database marketing), promotional marketing (sales promos, merchandising, personal selling, point of sale, product sampling) and experiential marketing (events, content, brand experience and roadshows).
Where are you based, and where do you run activations?
Our office is at 56 Zion Close, Valley Estate, Akute, Lagos. We run activations nationwide — open markets, retail and in-store, campuses, mosques, NYSC camps and festival grounds.
Which brands have you activated for?
MTN, Airtel, Dangote, Nivea, Pepsi, Tecno, Nestlé, Unilever, Honeywell, Sun King, Beesline, Gandour, Mamuda and Chadco.
What kind of results do your activations deliver?
Recent numbers: 30% of target share won in week one for Dangote Seasoning Cubes (Ramadan mosque sampling), 45% market share among the target audience for the Nivea roll-on campus storm, 10,000 free tubs sampled for Tribact & Ketineal Cream, and a Tecno Spark tour across 10 campuses nationwide.
How long have you been operating?
Since 2000 — two decades of marketing activities and events management on the ground in Nigeria.
How do I start a campaign?
Call or WhatsApp +234 802 834 5210, or email marketspur2000@gmail.com with the market, campus or crowd you want to reach — we'll build the activation around it.
Get in touch
Let's put your
brand on the street.
Tell us the market, the campus, the crowd you want to reach — we'll build the activation around it.
Address
56, Zion Close, Valley Estate, Akute, Lagos, Nigeria
Phone / WhatsApp
+234 802 834 5210
Email
marketspur2000@gmail.com
Social
Facebook & Instagram — Marketspur marketing agency